Amateurs’ Exploration of Wine: A Pragmatic Study of Taste

Amateurs are neither regular consumers nor professionals. What makes them distinctive? To answer that question, this ethnographic study focuses on wine amateurs who show a distinctive feature compared to consumers: for them, is not straightforward reality but world explore. Wine exploration drives an evolution transforms both and amateurs’ disposition towards it. usually start with the discovery of wines their tastes, which may turn into ability attune finally produce taste good quality. Amateurs’ passion, initially fuelled by unknown then informed renewal experience itself. Following in exploratory activity allows us extend analysis beyond scholars’ usual focus one its particularly normative stages, propose renewed account amateur quite remote from standard image ‘cultural prescriber’.